War in the Boardroom Free

Author: Al Ries
Edition: 1
Binding: Hardcover
ISBN: B002QGSWF6

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing-and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Get War in the Boardroom diet books 2013 for free.
Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These dif Check War in the Boardroom our best diet books for 2013. All books are available in pdf format and downloadable from rapidshare, 4shared, and mediafire.

War in the Boardroom Free

Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic These dif

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